Designer: Aishwarya Singh
Client: Animates NZ
'Aqua Week Sale' was a new campaign initiative launched in July 2024 to promote and push fish themed, category of specialty products.
I designed and led a fresh creative from concept pitch to execution across digital channels with animated social media content, and print ready artwork, focusing on new forms of in-store signage representing the Animates brand.
The success of the campaign further led to it's return in September 2024.
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Homepage & Salepage
I developed digital elements to work cohesively and reflect the campaign messaging throughout the website landing pages and banners, eDM, social assets, pushing the creative boundaries yet keeping characters, colour palette and visual style consistent with brand identity.
Social media - Meta
Email - targeting different customers
Posters & gondola signage
